Leading Hotels of the World | Paid Media Strategy

Marketing Strategy

Leading Hotels of the World is a white-label client. We gather semi-annually with the marketing and social teams for media strategy & tactical planning sessions. The Clever Muse Studio provides paid social analytics from the last six months of campaigns (including competitive analysis) and media buying/ad placement. A summary of our current strategy - without giving up the magic:

Develop and launch ads considering current market trends
Choose and focus on two platforms to maximize budget
Serve ads to our custom "Curious Travelers" audience identified through
- interest and behavior targeting (60% of spend)
- retargeting and lookalike tactics (40% of spend)
Prevent audience ad fatigue with variety
Video and static images as creative
Repurposing the most engaging organic content for ads at top of funnel
A/B testing creatives, audiences, and placements

Our paid social metrics are sourced via a Facebook Pixel, Google Analytics, and custom UTM analysis. We use three measures to determine success:

Landing Page Views (Traffic)
Link Click-Through-Rate (Traffic)
Engagement Rate (Interest)

‍

No items found.

Check more works

The Marriage Restoration Project

Marketing Strategy, SMM & Thought Leadership

Stripped Down Social

Social Media Strategy Collaborative

Let’s talk strategy & Business.

Let’s BE BRILLIANT.

Vintage airmail envelope addressed to Aesco De Schultess & Co in Zurich, Switzerland, with multiple Chinese stamps and postal marks, including Zurich postmark dated 18 VI 54.

Woman in a pink and white gown playing a decorated harp indoors with candles in the background.

Blue house partially submerged in muddy floodwater surrounded by trees and debris.

Person with tattooed arms holding a wooden plate with a glazed donut covered in pink and purple icing.

Couple looking into each other's eyes with blurred festive lights in the background.

Black and white image of two fists bumping each other showing unity and solidarity.

Man and woman collaborating while looking at a laptop, with the woman writing notes.

Two young adults looking intently at something, one man with earrings and a woman with shoulder-length hair wearing a necklace.

Smiling woman with a towel wrapped around her head, relaxing in a bathtub while holding cucumber slices near her eyes.

Silhouettes of two people standing inside a curved tunnel illuminated by bright light at the far end.

Smiling woman with glasses holding a coffee cup and talking on a smartphone while sitting at a table with a laptop.

Two people facing each other with eyes covered by white blindfolds, gently holding each other's heads.

Man and woman collaborating while looking at a laptop, with the woman writing notes.

Two young adults looking intently at something, one man with earrings and a woman with shoulder-length hair wearing a necklace.

Smiling woman with a towel wrapped around her head, relaxing in a bathtub while holding cucumber slices near her eyes.

Silhouettes of two people standing inside a curved tunnel illuminated by bright light at the far end.

Smiling woman with glasses holding a coffee cup and talking on a smartphone while sitting at a table with a laptop.

Two people facing each other with eyes covered by white blindfolds, gently holding each other's heads.