
Social Media On Your Own Terms
SOCIAL MEDIA BUILDS BRANDS.
We believe in starting where you are and strategically building your social media presence. Your audience should be at the heart of your strategy—whether or not you choose to be on camera. Every single post should have a reason to exist and you should know what that is and how it fits in your strategy. Each platform is unique and caters to different "mind states" even of the same person. Are you in the same state of mind when you doom-scroll Instagram as you are when you watch a video on LinkedIn? We sure hope not.
Social media is our laboratory. We try new things, measure consumer sentiment, measure engagement, measure, well, just about everything. Once we see trends we can capitalize those topics, thoughts, and creative into lead-generating ads. But this isn't "spray and pray" or "throwing spaghetti against the wall"—each piece of social is part of a strategy that's platform specific and dictated by your marketing goals.
Just know, we'll probably never suggest you should DO LESS on social. In fact, we'll probably suggest you share more, open up more, go off-brand, be irreverent, and have more fun. People trust people.
All Platform sustainability
Visibility & Engagement
Community-building
Social Media On Your Own Terms
We believe in starting where you are and strategically building your social media presence. Your audience should be at the heart of your strategy—whether or not you choose to be on camera. Every single post should have a reason to exist and you should know what that is and how it fits in your strategy. Each platform is unique and caters to different "mind states" even of the same person. Are you in the same state of mind when you doom-scroll Instagram as you are when you watch a video on LinkedIn? We sure hope not.
Just know, we'll probably never suggest you should DO LESS on social. In fact, we'll probably suggest you share more, open up more, go off-brand, be irreverent, and have more fun. People trust people.
All Platform sustainability
Visibility & Engagement
Community-building